I'm Lois Ugbe, a sales trainer, speaker and founder. I help business owners, service providers and creatives turn what they know into income, without discounts, begging or sounding desperate.
In 2021 I was a corps member with real tech skills, and some days I could not afford sachet water. I didn't grow up poor. I went to good schools. What I lacked was leverage: money to fall back on and people to call.
So I learned to sell what I knew. Within about two months of starting my business, I had made $3,000, trained more than 20 people and signed 5 clients. That record won me a grant that required a year in business, when mine was under six months old.
Today I'm a founder, I convene The Big Conference, I host the Business Mindset Podcast, and I teach people across Africa how to sell what they know.
The CEO is the chief salesperson.
If you own the business, selling is your job. Nobody can explain your value better than you.
Two people can offer the same service at very different prices. The difference is how they are seen.
Most sales are lost in the silence after "how much?" The money is in what you say next.
I speak at conferences, corporate events, panels and workshops, mixing honest stories with strategy people can use the same week. I convene The Big Conference, which grew from 210 attendees in 2025 to over 1,000 in 2026.
Keynotes, panels and moderation, workshops and masterclasses. Pick a topic to request it.
Tell me about your event, your audience and the topic you have in mind. Your request goes to my email.
There are two ways, depending on where you are.
Learn to sell without sounding desperate.
A step-by-step system for what to do before, during and after a sales conversation, built on the process behind my 40 sales in under 12 hours with fewer than 5,000 followers.
N20,000one-time
Get the guideA private session on your sales.
For business owners who already sell and want consistent sales. You leave knowing what to sell, who to sell it to and what to say.
N100,000one session
Book the callNot sure which one? Start with the guide if you are still learning to sell. Book the call if you have been selling for a while and cannot see what is going wrong.
For organisationsI train your team to sell.
I train your sales team, and anyone who speaks to your customers, to sell your business with one clear voice. We cover how to communicate value, handle objections, negotiate and follow up, so your whole organisation sells the same way.
Full videos on sales, marketing and personal development, with the real stories behind what I teach.
youtube.com/@loisugbe
